From vision to validated roadmap. I help product organisations make sharper decisions, align around what matters, and build with conviction.
They're clarity problems. Alignment problems. Courage problems. The strategy exists — somewhere — but it hasn't been made sharp enough to actually drive decisions.
I work with product leaders and founders who know where they want to go but need a trusted partner to stress-test the thinking, sharpen the narrative, and get the organisation moving in the same direction.
"The best product strategies aren't the most complex ones. They're the ones that everyone can act on."
— Michael Mark Moulsdale
Articulating a product vision that creates alignment — internally with your team and externally with the market, investors, and customers.
Identifying where you can win, who you're winning with, and how to position against alternatives in a way that sharpens your competitive moat.
Designing a roadmap structure that reflects strategy — not just a ranked backlog. One that communicates intent and enables confident decision-making.
Building the narratives and processes that get executives, investors, and cross-functional teams rowing together — not re-litigating strategy in every meeting.
For multi-product businesses: where to invest, where to wind down, and how to make coherent bets across a portfolio without spreading too thin.
Ensuring strategic decisions are grounded in real customer insight and market evidence — not assumptions baked in at the beginning of a planning cycle.
Ongoing advisory engagement for founders and CPOs navigating growth, pivots, or major product bets. Regular sessions, on-call thinking, and a trusted external perspective.
Embedded product leadership at a senior level, without a full-time commitment. Ideal for scale-ups between product hires or organisations building out their product capability.
An intensive, time-boxed engagement to unlock a specific strategic challenge — market entry, portfolio decisions, roadmap restructure, or investor narrative.